Brussels, 26 July 2021 – Standard International, the leading hospitality company responsible for iconic hotels across the globe, from New York and Miami, to London and the Maldives, today added Brussels to its growing list of destinations. ZIN, Befimmo’s ongoing redevelopment project of the World Trade Center towers 1 & 2 in Brussels’ Northern Quarter, will welcome The Standard in 2025.
Widely recognized as a pioneer in the lifestyle hotel sector for revolutionizing the concept of innovative, immersive hospitality, The Standard is renowned for its successful placemaking, exemplified by The Standard, High Line, in New York’s Meatpacking District and more recently the award winning, The Standard, London in King’s Cross.
ZIN is a multipurpose project combining various functions in an innovative way. Housing, working and leisure are accommodated into one building, integrated into the existing urban ecosystem. ZIN is a real reference, a new way of making a city.
“This property is a perfect step for The Standard in Europe,” said Standard International CEO, Amar Lalvani. “Once again, we will be completely and unexpectedly reinventing a property and transforming a neighbourhood. We can’t wait to surprise people and show them just how intriguing Brussels is and why we love it.”
The Standard, Brussels will have 180 rooms, 20 branded apartments and will feature a lush ground floor greenhouse and a spectacular rooftop, with bars and restaurants created for visitors and locals alike tapping into the city’s deep cultural community.
“We are extremely proud to welcome The Standard in ZIN. This iconic brand fits perfectly within the vision we have for ZIN and will amplify the redynamisation of the Brussels North Quarter. Thanks to the mix of functions (offices, hotel, apartments and shared spaces), we will create a building where there will always be life, 24/7, with different users occupying the spaces at different times.” said Jean-Philip Vroninks, CEO of Befimmo.
This new project represents another landmark property as part of The Standard’s expanding global footprint. The Standard recently announced The Standard, Fitzroy in Melbourne and will launch The Standard, Hua Hin in November and The Standard, Bangkok Mahanakhon early next year. With additional exciting new projects to be announced soon.